Written on August 29, 2007@ 10:04 am –

Article Marketing For Free Traffic

Endorsement, Internet Marketing Comments (3)

Article marketing is great for free traffic. Many gurus ’say’ that.

Well, I’m not a guru so I’m not going to just say that, but also show my stats.

Ezine Articles Statistic

As you can see, I’m having a 1,218 page views for five of my articles (just added one more).

The articles I posted are live starting from November, 2005. Almost two years needed to drive that FREE traffic.

Let’s try to count how much money you can save with Article Marketing.

Let’s compare it with pay per click (PPC) marketing. Suppose you have to pay $0.05 per click. To drive 1,218 clicks, then you have to giveaway $60.9. So, that’s how much basically I save up till this point. The articles are still driving traffic to my sites.
I can’t estimate how much time you need to get 1,200+ traffic with PPC, but I project it should be less than two years. So with PPC you can have traffic faster than article marketing method, but you to pay for that.

It’s just a trade-off matter between time and money.

About the quality of the traffic, those from article marketing should have better quality than those from PPC. Why? Article contains more words than PPC ads. Thus, you can ‘warm’ you visitor better with article, rather than with PPC ads.

As the conclusion, I believe article marketing is worth my resources and it should benefit you too.

Start your article marketing today!

Further reading: Dozens of FREE Traffic Methods (my secret weapons).

Written on June 5, 2007@ 8:31 am –

Yahoo Search Marketing Update

Internet Marketing Comments (0)

Yahoo is launching a new pricing system. It is what is called “Smart Pricing” in Google Adwords. Here’s a copy-n-paste of their email:
Quality-Based Pricing Launches

Key Features:

In an ongoing effort to raise the value of our Sponsored Search and Content Match products, we’re pleased to announce the phased rollout of a new feature that we believe will help increase the value of Yahoo! Search Marketing traffic to our advertisers. This feature, called quality-based pricing, is designed to measure the value of the traffic coming from our distribution partners’ websites and price clicks accordingly for our advertisers.

What is Changing?
Previously all traffic was treated the same—you were charged the same for traffic from all web sites within our network. With quality-based pricing, you may be charged less for certain clicks than you normally would pay, depending on the overall quality of the websites that are providing this traffic to you. As a result, your click charges can decrease.

How will Click Charges be Discounted?
“Quality” is calculated based on conversion rates and other measurements of the ability to deliver more interested and valuable customers to you from particular distribution partner sites. Discounts will be automatically applied to your account.

When will this Start?
This feature will roll out beginning today, and we plan to continue to expand it over time. This is just one of the things we’re doing, along with future projects like domain-level blocking, to help increase the quality and value of traffic that we deliver to you.

What Do I Need to Do?
There’s nothing you need to do to receive a discount—your click charges may be discounted based on the quality of traffic you receive. Keep in mind that the amount of the discounts may vary between advertisers: Some may experience a noticeable decrease in overall cost-per-click, while others may experience only a small decrease in spend.

Do I Need to Change how I Bid?
Quality-based pricing does not change how you bid on particular keywords. As we announced in February, both bid amount and ad quality now determine an ad’s rank in search results. As always, you never pay more than your max bid.