Written on August 4, 2007@ 11:11 am –
Information Age and Power Blogging
We are at Information Age.
So, what is this all about?
It’s a statement that in this age where we live now, it is super easy to deliver information from one place to another.
Who’s going to prosper in this Information Age?
Let’s look at the history for the answer. Let’s go back one age behind, to the Industrial Age. What did you see there?
The winners are those who can control the production of something.
When we go back to see the Information Age again, you can see that those who can control the information of something, will be the winner.
One way you can do this, is by blogging. Through blogging you can broadcast information about something. And that information is controllable by you (hey, you’re the one who make the post right? Right?)
Picture this. People are searching information about X. They stumble upon your blog and they found information about X. What happened there?
At that point of contact, you are controlling information that is being delivered to that person. That information can be something that encourage people to do something or not to do something. Something that encourage people to buy from you or products you promote. Or it could be something that puts you as an expert in the eyes of the readers (thus, branding yourself).
Andrew Wee has a nice post about this branding through blogging. You might want to check out his post too.
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