Written on August 27, 2007@ 9:15 am –
Give What People Search About You
I just read “The Search” a book by John Battelle.
It was a casual reading that I took within just 4 hours. But there is one thing that sticks into my mind. It’s about Google index (search result).
” … you are what the index said … “
Damn, it just resonates in my mind over and over again.
Why is this important you may ask.
It’s one of the most important lesson of branding on the internet.
Many of you are doing something online using your real name just like I do. As the side effect, whether you plan it or not, your name will be actually your brand.
Guess what, people will search your name. Guarantee. I have some traffic coming to this blog from searches using my name, “Fidens Felix”.
So, what breakthrough action plan you can take home today?
Here it is …
STEP 1. Determine what are you going to brand?
STEP 2. What will be the characteristics of your brand? What is it best at?
STEP 3. Keep what you got at STEP 1&2 in mind, every time you throw something online. Starting from your blog posts, forum posts, articles, etc. Have the brand and its characteristics be around everything that Google will index.
That’s it …
Further reading: Internet Asset by Andrew Wee.
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