It seems like everyone is marketing things online these days, but some of the internet marketing examples you find online or in marketing strategy books just don’t seem to fit with your site or your marketing plan.

Some, in fact, deal with spamming or posting your website all over, and you may not be very comfortable with that.  Below are some marketing examples that may be more in like with your personal philosophy.

1. Keep It Simple, Silly!

The more important practice in internet marketing is to be careful with your website.  Many people, especially those who have never done a website before, want to make it very colorful or use a lot of fancy animation and such.  After all, the idea is to make it grab the viewer’s attention, right?  

Not exactly! While walking past a decorated store window may grab people’s attention, it doesn’t quite work that way online.  No one is simply walking past your site; if they’re on your page, then you’re got their attention.  What you want to convey right off is what your site or business is about and what you can offer them, not blind them with bright colors.

2. Fast Website, More Profits

Those fancy flash menus, movies, and animation I mentioned above, aren’t necessary, either.  The menus can be fine, but you want to minimize the number of animations and large graphics on your main page.  These graphics can take extra time to download, and the animations might actually cause your viewer’s computer to act up if they don’t have the right version of Flash or other add-on installed.

3. Compatible With All Major Browsers

The menus, too, can cause some issues with older versions of internet browsers.  Look for some internet marketing examples that use menus that require no extra add-ons or use add-ons that are very, very common.  You don’t want a potential customer leaving your website in annoyance because your menudidn’t load or work correctly.

4. Important Content Only

Be aware of the amount of content on your pages, too.  Users don’t always want to read huge chunks of text on their monitors, especially since it bothers some people’s eyes.  Instead, break up your text into different pages.  That’s not to say that you want a bunch of short pages, but you want each major topic or area to have its own page. 

5. Easy To Use Search Function

If you’re selling items from your website, make certain to set up a way to search your site for particular items.  You’ll also want to allow the user to browse your products by different ways: product name, price, and product category are good ideas.  Give your customer as many options for finding things as you can.

It’s hard to say exactly what a “great” website is, especially since what’s good and bad can differ by industry or niche.  The best advice for designing your website and for marketing on the internet in general is to look at sites in the same market as your site.  Incorporate things you like from those sites into yours.  

The best internet marketing examples, after all, are successful site that attract a lot of customers. Goodluck with your Internet marketing effort!

Find out more about Internet Marketing here!

Google just released it’s own browser, Chrome. After a successful allience with FireFox, google aims to expand non-IE users by releasing Chrome.

It’s said that Chrome is intended to rival Microsoft’s latest version of Internet Explorer (IE). However, I believe that what drives google to release Chrome is the fact that the latest IE blocks websites to gather user’s preference information. You see,  this situation creates difficuties Google to target their ads to the right audience. And for us, as onlne business owners, this could affect our internet marketing efforts as well, indirectly.

Not only that, Microsoft is also trying to restrict which toolbars that can be plugged in to IE. This would be another barrier for companies that gather informations through toolbars like Alexa, Compete and of course Google.

In the perspective of Internet Marketers, we rely our marketing information from companies like Alexa, Compete and Google that provide users’ information openly. Therefore, Microsoft plans to blocks their rival could lead a disaster to a lot of small online entrepreneurs. Especially, if Microsoft decided to close the information they manage to gather for themselves or planning to sell the information at a hefty price tag.

What can we do?

Stop using Windows. OK, I know that is a difficult choice. So what is the alternative for that?  Especially, for online business owners, we need also to protect our business. One simple thing that we can do is perhaps by not using IE, and support other browser like FireFox, Chrome instead.

You could be more proactive by encouraging your customers to use other browsers, whenever it is
possible. If you are selling digital products, you can promote other browsers at your thank you page/download page. Or if you have a blog you can promote other browsers at your own blog. Just like what I did here, in this blog post:

Download Chrome here.